Jeep CEO Rules Out Italian-Built Small SUV Being a Rebadged Fiat, Still Undecided on Names

Platform sharing is a very common, and very cost-effective, practice these days. Company executives, however, fret when someone names their vehicle a “rebadge”, “re-skin” or something akin to that no matter how many parts it may actually share with a sister brand’s model. Jeep President and CEO Mike Manley is one of those execs, despite the fact that the Fiat-Chrysler tie-up is mostly about